Paris-based Creative Producer working across brand campaigns, casting and film.
01Production
Ten years producing brand campaigns, social content and live formats, agency side and in-house. From brief to delivery: budgets, crews, talent, locations and post-production.
01 · 01Yard
Head of Content Production at Yard, Paris creative agency. I lead the content production team across brand campaigns, social content and shoots, from pitch to delivery.
← All productionYard · 01Spotify
Campaigns and content for Spotify France.
← All YardYard · 02Netflix × Nouvelle École
Teaser, watch party and social content for Nouvelle École on Netflix.
← All YardYard · 04UGG
Campaigns and content for UGG, from Paris to Berlin Fashion Week.
← All YardYard · 05NBA 2K
Film and event content for NBA 2K in Paris.
← All YardYard · 07Merrell
Content for Merrell.
← All Yard01 · 02Nike
Creative Producer, Brand Creative Studio Paris. Four years in Nike's in-house studio, producing campaigns, films and events for Nike Paris with production companies, photographers and directors.
← All productionNike · 01Nike × FFF
Pas juste un club, une communauté. The French national team kit told through the people of French football, shot across France in 2022.
← All NikeNike · 04Nike × Wemby
Victor Wembanyama's return to Paris for the NBA Paris Game, and the interview series around it.
← All NikeNike · 06Nike × Pompidou
Nike au Centre Pompidou during the Paris 2024 Olympics: a sports ground on the piazza and the facade turned into a giant screen.
← All NikeNike · 07Nike × Victory Mode
Victory Mode before Paris 2024: sculptures, the Champs-Élysées with Kylian Mbappé and a sports ground in Nanterre with Victor Wembanyama.
← All NikeNike · 08Nike × Running
Nike Running in Paris: a film with Eight Lines, the Paris Marathon and a film by Vincent Catel.
← All Nike01 · 03Birkenstock
Global Content Producer & Community Casting. Brand and D2C content produced in-house: campaigns on location, everyday portraits, factory storytelling and packshot animation.
← All production01 · 04Freelance
Producer since 2016. Editorials, magazine covers and fashion shows, produced independently or alongside Paris production houses.
Iconoclast, Total Management, Producing Love, Diplomats, Division… · Producer, Production Director, Coordination, Producer agent. Also: Draft (launch party).
← All production02Casting
Casting director since 2017. Street and community casting for commercials, magazine editorials and music videos. A practice that shapes how I produce: finding the people who carry the story.
03Cinema
Trained in film at Panthéon-Sorbonne. Features, shorts and documentaries, across production, directing support, coordination and archive research.
04Information
Creative Producer based in Paris. Brand side at Nike and Birkenstock, agency side at Yard, where I lead content production. Built to scale across very different environments, at my best when it moves fast. Driven by culture, creation and community. A background in cinema and a casting eye: a sense of beauty, always in service of a better production.
jasmin.nahar1@gmail.comExperience
Yard
Head of Content Production, 2026–
Birkenstock
Global Content Producer & Community Casting, 2025–2026
Nike
Creative Producer, Brand Creative Studio Paris, 2021–2025
Freelance
Producer 2016– · Casting Director 2017–
Production partners
Iconoclast, Convoy, 5 Étoiles, North Six, Soldats, Amplify, Kitten, Producing Love, Division, Diplomats, Alt Shift, Motherland, Skills Prod
Education
Master, Film & Audiovisual
Panthéon-Sorbonne · Cinema, aesthetics & creation
Licence, Film & Audiovisual
Panthéon-Sorbonne · Cinema, practice & aesthetics