Jasmin Nahar Creative Producer & Production Lead

Paris-based Creative Producer working across brand campaigns, casting and film.

Producer first, with roots in casting and cinema Available for collaborations worldwide

01Production

Ten years producing brand campaigns, social content and live formats, agency side and in-house. From brief to delivery: budgets, crews, talent, locations and post-production.

01 · 01Yard

Head of Content Production at Yard, Paris creative agency. I lead the content production team across brand campaigns, social content and shoots, from pitch to delivery.

← All production

Yard · 01Spotify

Campaigns and content for Spotify France.

← All Yard

Yard · 02Netflix × Nouvelle École

Teaser, watch party and social content for Nouvelle École on Netflix.

← All Yard

Yard · 04UGG

Campaigns and content for UGG, from Paris to Berlin Fashion Week.

← All Yard

Yard · 05NBA 2K

Film and event content for NBA 2K in Paris.

← All Yard

Yard · 07Merrell

Content for Merrell.

← All Yard

01 · 02Nike

Creative Producer, Brand Creative Studio Paris. Four years in Nike's in-house studio, producing campaigns, films and events for Nike Paris with production companies, photographers and directors.

← All production

Nike · 01Nike × FFF

Pas juste un club, une communauté. The French national team kit told through the people of French football, shot across France in 2022.

← All Nike

Nike · 04Nike × Wemby

Victor Wembanyama's return to Paris for the NBA Paris Game, and the interview series around it.

← All Nike

Nike · 06Nike × Pompidou

Nike au Centre Pompidou during the Paris 2024 Olympics: a sports ground on the piazza and the facade turned into a giant screen.

← All Nike

Nike · 07Nike × Victory Mode

Victory Mode before Paris 2024: sculptures, the Champs-Élysées with Kylian Mbappé and a sports ground in Nanterre with Victor Wembanyama.

← All Nike

Nike · 08Nike × Running

Nike Running in Paris: a film with Eight Lines, the Paris Marathon and a film by Vincent Catel.

← All Nike

01 · 03Birkenstock

Global Content Producer & Community Casting. Brand and D2C content produced in-house: campaigns on location, everyday portraits, factory storytelling and packshot animation.

← All production

01 · 04Freelance

Producer since 2016. Editorials, magazine covers and fashion shows, produced independently or alongside Paris production houses.

Iconoclast, Total Management, Producing Love, Diplomats, Division… · Producer, Production Director, Coordination, Producer agent. Also: Draft (launch party).

← All production
Magazine & Editorial
Shows
Campaigns

02Casting

Casting director since 2017. Street and community casting for commercials, magazine editorials and music videos. A practice that shapes how I produce: finding the people who carry the story.

Selected names
E-commerce castingsSelected clients

    03Cinema

    Trained in film at Panthéon-Sorbonne. Features, shorts and documentaries, across production, directing support, coordination and archive research.

    Music videoIconoclast

    04Information

    Creative Producer based in Paris. Brand side at Nike and Birkenstock, agency side at Yard, where I lead content production. Built to scale across very different environments, at my best when it moves fast. Driven by culture, creation and community. A background in cinema and a casting eye: a sense of beauty, always in service of a better production.

    jasmin.nahar1@gmail.com

    Experience

    Yard
    Head of Content Production, 2026–

    Birkenstock
    Global Content Producer & Community Casting, 2025–2026

    Nike
    Creative Producer, Brand Creative Studio Paris, 2021–2025

    Freelance
    Producer 2016– · Casting Director 2017–

    Production partners

    Iconoclast, Convoy, 5 Étoiles, North Six, Soldats, Amplify, Kitten, Producing Love, Division, Diplomats, Alt Shift, Motherland, Skills Prod

    Education

    Master, Film & Audiovisual
    Panthéon-Sorbonne · Cinema, aesthetics & creation

    Licence, Film & Audiovisual
    Panthéon-Sorbonne · Cinema, practice & aesthetics